In the research stage before creating my product, I determined my target audience, basically who I was going to aim my product at and who would be interested in and buy my product. This was decided on what my magazine was about and the people it is stereotyped or associated with. On deciding to make my magazine based on Indie/Rock music, I then proceeded to find the types of people that are most commonly associated with this genre, I found this to be a relatively easy thing to do as I, myself fit into this category. I then went on to research existing magazines and ones that are similar to my own to find their reader profiles, mood boards, focus groups and demographics to locate their specific target audience and applied it to my own magazine and created my own reader profile, mood board, focus groups and demographics seen below.
By using these, I could then determine the general age range, sex, class, occupation and social group in society. My results came to show that my target audience would generally be within the age range of 16-24, a median age of 19. There will generally be more males buying my magazine than females and they will be between the upper middle and lower middle classes. Their occupation would predominantly be a student and the social groups in society that will buy my magazine will be 'Indie' and 'Grunge' this particular social group is associated and stereotyped with things like Doc Martens, drugs/smoking and festivals which will help me to target them specifically.
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