Evaluation Q3 - Who would distribute your media product and why?

On researching different distributors of media and magazine I came across the company IPC Media. They are a company that is very much horizontally integrated and hold business in distribution, advertising and publishing.  I thought this would be the perfect distributor for my magazine for many reasons. Firstly, they are also the distributor for a competing music magazine NME which I have modelled my own magazine around. This already shows that if other existing, successful companies are using this source then it is likely to be reliable. IPC Market force is the distributing section of IPC, it is a British company so is easy for us to use and helps support the British distribution industry.

Along with NME, IPC is also behind many other companies which cover a wide range of genres and themes, these include famous women's weeklies including Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and the goodtoknow network. Leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts and Mousebreaker . Luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and Essentials and home interest brands including Ideal Home, Livingetc and housetohome. These well-known magazines show that IPC is a trustworthy, reliable and experienced distributor that cover every target market and specifically appeal to mine with the lifestyle genre of magazines by selling like products including NME.

IPC reaches a gigantic audience being the UK's leading consumer magazine publisher. They engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Their websites reaches over 25 million users globally every month. This reassures me that my magazine will have the best chance possible at reaching the wider audience and maximum profit.