Tuesday, 19 March 2013

Double page spread Conventions analysis


My Main Image is conventional to existing products in relation to layout, effects, and iconography. The image is positioned on the left page so that it is the first thing you see when turning the page, it leads well on to the text that follows. It takes up the whole page as this is conventional for other magazines to do so, it reinforces the artist mentioned and could promote a new album or product. The picture again follows the iconography and stereotype of this genre. She is holding the cigarette and wearing leather, usually associated with the rebels and an indie rock genre. The black and white and the deep contrast adds an edgy feel to the mood which reflects the genre of the artist and magazine. I think the black and white also makes the pages flow more which improves the continuity, this is also shown throughout the magazine as the front cover image is also black and white, linking the two pages.

I have used a Pull quote as my title on this page. This has been used by a lot of other existing magazines as it draws the audience straight into the article. The text is fun and intriguing so it leaves the readers wanting to read on. It is in large text at the top of the page so the reader can see it straight away. Some of the text is in bigger lettering than the rest, this is because they are the words that will attract the readers so again will stand out better.

The Colour scheme and Layout are consistent throughout all the pages to show continuity and help the product flow. It shows that they are from the same magazine and improves the aesthetics. This is conventional to all existing magazines as they too want to keep consistent.

The Features I have used like page numbering, credits, ‘exclusive’ and the stand first are little things that can differentiate between an amateur and professional product. All existing magazines use these features  to help the reader navigate the page and inform them of important aspects. The use of ‘EXCLUSIVE’ on a red background informs them that it is an important interview and the stand first that usually goes unnoticed is a conventional feature used to briefly tell the reader what the article is about. Credits are always used on the images for legal reasons so are definitely needed. Page numbers are another think that may go unnoticed but are vital for any magazine. They are placed at either the top or bottom of the page and subtly help the reader find certain articles.

The Text is simple all the way through in century gothic font. This makes it easy to read and conforms to the text in existing products. The text is white on a black background which helps it stand out while looking more sophisticated than the usual black text on white background. Other existing products like from kerrang magazine have used this technique. The text in bold are the questions from the interview, I think this makes it easy for the reader to differentiate between the interviewer and the artist and helps them to navigate around the page. The text is in columns so that it is easy to read and is conventional to all other magazines as it splits the writing into manageable sections, looking less daunting to the reader. I have used a pull quote in the middle of the page, this highlights an interesting part of the interview and stands out and makes the reader intrigued and want to find out more. I have also included the artist’s name behind some of the text in a calligraphic font. I think this feature makes the page look more sophisticated and aesthetically pleasing. Other magazines like NME and Q have used this to make the page look more interesting and professional. The text ‘EXCLUSIVE INTERVIEW’ is in capital letters and is in a very simple font simply to stand out and attract readers.

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